
Inside Gen Z, without the guesswork.
Reporting, ideas, and signals from the social platform built around real communities.
The Fizz Report
Original perspectives on how Gen Z discovers, decides, and connects—grounded in the communities shaping culture in real time.
Marketing Guides
College marketing resources
How Black College Students Discover Brands in 2026: Survey Findings for Marketers
How Black college students discover brands, research products, and assess recommendations, with sourced findings and campus marketing guidance.
How to Advertise to HBCU Students in 2026: A Guide for Brands
Learn how to advertise to HBCU students with campus targeting, survey findings on brand trust and student discounts, campaign formats, and measurement.
Best Campus Marketing Agencies and Platforms (2026): How to Choose
Compare eight campus marketing agencies and platforms by service fit, formats, reach and pricing model. Choose a partner for media, ambassadors or activation.
Product Sampling on College Campuses: A Practical Guide
Plan campus sampling formats, offers, permissions, stock and consent. Define sample counts and costs with three published Fall 2026 examples.
How to Market at College Events: Sponsorship vs Activation
Compare college event sponsorship, activations, tabling and digital promotion. Plan permissions, timing and measurement with published campus examples.
How to Run a College Ambassador Program (2026 Guide)
Plan a college ambassador program with recruitment, roles, compensation, disclosure and reporting. Compare service models and a published Yale activation.
How to Market to College Students (2026 Guide)
Build a college marketing strategy with student research, creator content, campus media, offers and on-campus experiences. Includes Fizz survey data.
Campus Swarm Playbook: How to Run an On-Campus Activation
Plan a campus activation with clear roles, media, logistics, costs, attendee-data rules, and measurement. Learn how Fizz Campus Swarms work.
Best Gen Z Marketing Platforms Compared (2026)
Compare Gen Z marketing platforms on student verification, creative, participation, measurement, campaign support and activation—without an overall score.
How to Advertise to Gen Z: A Practical, Proof-First Playbook
Plan a Gen Z advertising campaign with clear channel roles, useful creative, credible product proof, student-specific options, and honest measurement.
Campus Marketing Agencies and Services Compared (2026)
Compare seven campus marketing providers by services, student verification, national coverage, pricing and measurement. Find the right fit for your brief.
Social Media Platforms for College Students: A Guide for Advertisers
Compare Fizz, GroupMe, Discord, Instagram, TikTok, and more. Understand campus behavior and choose the right context for a college advertising campaign.
College Advertising Agencies and Platforms Compared (2026)
Compare college advertising agencies and platforms by formats, campus reach, buying model and measurement. Find the right mix of campus specialists and broader ad channels.
How to Advertise to College Students (2026 Guide)
How to reach college students in 2026: channels, timing, creative, and what you can actually measure. Built on first-party data from 800+ campuses.
Safety & Verification Guides
Moderation, verification, and student safety
Campus Social App Moderation Compared: Fizz, Reddit, Discord, Instagram and TikTok
Compare Fizz, Reddit, Discord, Instagram and TikTok moderation mechanisms, campus context, decision authority, AI enforcement and campus response metrics.
How Does .edu Verification Work on Fizz?
Learn how Fizz verifies college affiliation through school email, school-account sign-in, and student documents—and how college access differs from public features.
Is Fizz Safe for Students? A Parent and Student Guide
Understand Fizz’s college verification, moderation, privacy, age policy, and reporting options, plus the limits students and parents should know.
Fizz Moderation Explained: Why AI, Campus Context and Consensus Work Together
See how Fizz combines proactive AI, campus student moderators, consensus voting, and college verification to address bullying and support campus conversation.
Is Fizz Brand Safe? A Guide for Advertisers
How .edu verification, trained community moderators, proactive moderation, and advertiser exclusions support brand-safe advertising on Fizz.
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