Targeting
- Geo (State/DMA), Community (School), Graduation Year
- Frequency Cap supported at campaign and placement level
Fizz is America's Biggest College Social App
Reach Gen Z where campus culture happens
Highlights
1M+
Audience Scale
Trusted by over 1M U.S. college students
800+
School Count
Built exclusively for verified students
7.0
Average sessions per day
The best way for students to stay informed about their campus culture
40M
Posts made
Real conversations in private campus communities
Trusted by
Our Audience
We have the most captivated Gen Z audience
Fizz is where college students discover what's happening, ask what to try, share what they love, and make plans with the people around them. Built for verified students and embedded in daily campus life, Fizz gives brands a direct line to the peer conversations that shape what Gen Z buys, uses, and talks about next.
57%
Share
Students love sharing posts from Fizz and carry those conversations beyond the platform.
58%
Perform a search
Students come in with high intent for finding utility, not passive scrolling.
64%
Vote in polls on Fizz
Fizz users actively participate on the platform and learn what their peers think.
52%
Trust their peers first
Over half of Fizz's audience say their peers most influence what they try and buy.
Used by over 95% of students at
DukeYaleHowardDartmouthVanderbiltNorthwesternRiceWake ForestMITPrincetonTulaneGeorgetownSMUEmoryStanfordNotre Dame
Why Fizz
Fizz is the Social Layer of College Life
Fizz gives brands a direct line into the conversations, recommendations, events, purchases, and peer influence shaping college life. More than 8,000 trained student moderators help keep those campus communities safe and authentic.
Native Solutions
Integrate your brand directly into the daily Fizz experience, appearing natively among organic content across the community.
Off-Platform UGC
Fizz connects your brand with verified Gen Z campus creators to produce authentic, share-worthy content for TikTok, Instagram, and other social channels.
Capabilities
How we help bring your brand to life on Fizz
Make a strong first impression
Own the moment students open Fizz. Front Door Takeovers put your brand at the top of the feed for maximum first-glance reach across every campus you target.
Campaign Tools
Campaign Targeting & Measurement
Brand Safety
- Topic exclusion
- Keyword exclusion
Reporting
- Delivery: Impressions, Clicks, CTR
- Video: Plays, Video Completes, Video Completion Rate, Play Time
Brand Lift Study
- Measure the campaign lift for: Brand Awareness, Positive Perception, Consideration, Purchase Intent, Competitive Share
Built for campus
Advertise with us
Campus-native campaigns. More than impressions.
Go beyond broad social campaigns on Meta and TikTok with .edu-verified students, school-specific creative and advertising built for campus life.
| The difference | Broad social | Fizz |
|---|---|---|
| Audience | Age-based audience segments | .edu-verified students. School, class year + gender. |
| Creative | Creative for a broad audience | Made to sound at home on campus. Hands-on help from our Gen Z-native team to make your creative feel local. |
| Attention | Compete against thousands of other advertisers | A small, vetted pool of advertisers. Your brand alone in the pinned Front Door placement. |
| Context | Ads in a general-purpose feed | Native ads inside campus conversation. Show up alongside the topics students already care about. |
| Execution | Platform-by-platform media buying | One full-service team. Native ads, push, Front Door, UGC + in-person Swarms. |
Built for awareness, consideration and action.
Case Studies
A proven track record
America's largest nonprofit public health organization dedicated to preventing youth and young adult nicotine addiction and helping anyone quit reached 274,000 college students on Fizz with a 5-day poll about mental health. This high-engagement ad format drove 19K students to participate in the poll, with 4.03% clicking through from the results page to learn more about quitting nicotine resources.
The world's largest barbershop platform worked with Fizz to participate in campus culture, grow awareness, and drive app trials. A/B testing across multiple creative variations and Fizz communities drove over 10,000 clicks to the brand's app store landing page and an 8% click-to-install conversion rate.
A national apparel brand specializing in custom designs for college Greek life and clubs worked with Fizz to target a specific campus and launch a schoolwide contest. The promotion drove a 0.5% CTR on in-app native placements with landing-page visitors signing up at a 20% conversion rate.
Get in Touch
Press
Featured News and Articles
Meet Fizz, the college social app that wants to be the next Facebook
Back-to-School Is Shifting From Promotions to Prioritized ‘Needs’
Gen Z's Underground Social Network Just Went National — And It's Blowing Up
This Stanford social network could be the next Facebook on college campuses—but it has a Gen-Z twist
New Social Media Platform Fizz Gives Brands a Crash Course in Marketing to College Students
What's Fizzin' on Fizz: A Student Review on the New Fizz App
Questions about advertising on Fizz?
Get answers about ad formats, campus targeting, measurement, brand safety, creative support, and campaign planning.
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